Job Overview:
We are seeking a Digital Marketing Executive to manage and enhance our online presence, create engaging content, and support marketing campaigns that drive brand awareness and lead generation. The ideal candidate will have a passion for digital marketing, strong creative skills, and an understanding of B2B industrial marketing.
Key Responsibilities:
- Develop, implement, and manage social media strategies across platforms such as LinkedIn, Instagram, Facebook and Youtube.
- Create engaging content including posts, reels, infographics, videos, and newsletters tailored for industrial audiences.
- Optimize the company website and digital content for SEO to improve search rankings.
- Collaborate with the team to design marketing campaigns for new products, exhibitions, and industry events.
- Monitor, analyze, and report on digital marketing metrics to measure performance and suggest improvements.
- Manage email marketing campaigns including newsletters, vendor communication, and client outreach.
- Stay updated with the latest trends in digital marketing, content strategies, and industrial sector innovations.
- Support event marketing activities, including exhibitions like Engimach, with digital content and post-event promotions.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, or related field; MBA in Marketing preferred.
- 1–3 years of experience in digital marketing, preferably in B2B or industrial sectors.
- Strong knowledge of social media platforms, SEO, email marketing, and content creation tools.
- Excellent written and verbal communication skills in English.
- Ability to analyze data, track metrics, and prepare performance reports.
